Microeconomics Case Study Paper

Nohria's headquarters

THEY are changing the guard at some of the world's leading business schools. On May 4th Harvard Business School (HBS) announced the appointment of a new dean, Nitin Nohria, a first-class choice. The Kellogg School at Northwestern University has also recently selected a new head, and the Judge School at the University of Cambridge, the Ross School at the University of Michigan and the Booth School at the University of Chicago are all in the process of doing the same.

The newcomers will have some of the most enviable jobs in academia. The business-education market has been booming for decades: the number of MBAs awarded by American business schools swelled from 21,561 in 1969-70 to 150,211 in 2006-07. And business schools are rolling in money. HBS's endowment is about $2.1 billion. Chicago's business school changed its name to Booth when an alumnus handed it $300m.

Yet even elite schools are plagued by self-doubt. The financial crisis has dealt them a double blow. It has damaged their reputations, because so many bankers are MBAs. It has also dented their market: Wall Street laid off 240,000 people in the 18 months from the middle of 2007. But the schools' problems are deeper than this, as a new book* by three of Mr Nohria's colleagues at HBS makes clear.

Reprints

The business-school boom depended largely on the idea that MBAs were entry tickets to the world's two most lucrative professions: investment banking and consultancy. These trades not only consumed more than half the graduates of the leading schools. They also underwrote the schools' finances: students were willing to pay $100,000 in fees and living expenses (and forgo even more in income) because they were all but guaranteed jobs in these high-paying industries.

But banks and consulting firms are increasingly recruiting people without MBAs, particularly mathematicians and computer scientists. They are also getting keener on growing their own. Why lose a hard-working 25-year-old for a couple of years when you can train him internally and keep him at the coal face? Banks are increasingly dominated by traders who think MBAs are a waste of parchment.

Criticism of MBAs extends beyond consultancies and banks. People in many industries worry that business-school professors are more concerned with pure theory than with practical management (promotion is usually earned by publishing articles in academic journals rather than by teaching, advising businesses or gaining managerial experience). The professors themselves complain that their students are spending ever more time looking for jobs and ever less time studying.

These problems are already taking their toll on the two-year courses that once constituted the ideal of business education. Students are gravitating to one-year MBAs, which are offered by 70% of European business schools, and more specialised courses. Lower-ranked business schools are already finding it harder to fill their places. The elite worry that the trend will eventually catch up with them too.

Yet business schools have an important asset: they are remarkably flexible compared with the rest of academia. Even before the financial crisis they had begun to implement far-reaching changes. Both Stanford Business School and the Yale School of Management have changed their curricula radically in the past few years. Others will surely follow.

Business schools are wise to globalisation. INSEAD led the pack by opening a second campus in Singapore: all its students have a chance to study in Asia as well as Europe. Almost everybody has leapt on the bandwagon. The Booth School has outlets in three continents. Most schools have research centres across the world. Foreign students make up 34% of students in America's elite schools and 85% in European schools.

Business schools have also struggled to make their courses less theoretical. Yale has replaced conventional subject-based courses (marketing and so forth) with “integrated” courses based on “constituencies” (such as investors, customers and employees). The University of Michigan's Ross Business School gives students a chance to work with, say, hospitals in India and energy companies in Mozambique. Most schools are trying to employ more people with practical experience.

One problem is that these changes add to the already exorbitant costs of MBAs. Yale's curriculum reform cost $2m-5m. Stanford's entailed increasing the faculty by 10-15%. But in straitened times business schools will have to do more with less, drawing on professors from other faculties and on outside business people. In 2008-09 Harvard Medical School had a faculty of 10,884 to cope with an entering class of 165 students because it draws on such a wide range of talents. HBS looks unnecessarily exclusive by comparison.

The new generation of deans will undoubtedly preside over dramatic changes. But the changes already made have produced one huge benefit: a much more variegated environment. Business schools are offering a greater variety of courses taught in a greater variety of ways than ever before. Perhaps they are finally becoming as vibrant as the subject they study.

This article appeared in the Business section of the print edition

Microeconomics Paper Topics

Finding the right topic to write a paper on is one of the most important stages of the writing process. Choose the right one, and you will make life so much easier for yourself; choose the wrong one, and it’ll be three times as hard to write it.

That’s why it is crucial to invest sufficient time in selecting the right topic. The time you spend doing it will pay back in the time and effort saved during the actual writing.
In this blog post, we have compiled a list of possible topics you could choose to write a paper in microeconomics. Some are rather narrow, others are broader. The common thing is that they will not pose any additional difficulties in writing and there are plenty of sources to get information from.

Key areas of research

As a more developed science than macroeconomics, microeconomics studies the economic tendencies, predicts what will happen when individuals make certain buying decisions, and how it will impact the distribution of resources. At that microeconomics doesn’t explain what should happen on the market, but only what to expect when certain conditions change.

The study of microeconomics includes the following key areas that one can focus on when writing a paper:

  • Demand, supply, and their balance
  • Elasticity – the ratio of responsiveness of one variable to the change of another variable
  • Consumer demand theory – the way consumers can find a balance between purchasing needs and costs
  • The theory of production – the study of how inputs are converted into outputs
  • Costs of production
  • Perfect competition
  • Monopoly – the existence of a single supplier for a particular commodity
  • Oligopoly – a form of market in which it is dominated by a small number of sellers
  • Market structure and market systems
  • Game theory
  • Labor economics
  • Welfare economics
  • Economics of information
  • Opportunity cost

Examples of more specific topics you can use for your paper

Supply and demand:

  • How supply and demand affect pricing
  • How supply and demand are affected by the labor market
  • Distinct types of market structures and their effect on supply

Nature and ecology:

  • The impact of seasonal fluctuations on the economy
  • Demand and supply for clean energy
  • How natural conditions affect the economy
  • The influence of ecology on the choice of industry location
  • The profitability of changing the location to one with better ecology
  • The correlation between modern ecological problems and the economy
  • How companies treat ecology under market and planned economies
  • Assimilation potential of a certain area
  • Fighting pollution and its microeconomic impact
  • Decreasing environmental influences of a small business

Healthcare:

  • The characteristics of private health care centers
  • The correlation between healthcare profits and taxation

Business, SMB, and manufacturing

  • The difficulties of starting a business in the current market conditions
  • Diminishing returns
  • Improving profitability of a small store
  • How local manufacturing affects the society
  • Purchasing local produce and its effect on the economy
  • Elements of a successful business
  • Creating a positive work place and its importance for a successful business
  • How can a small business survive an economic crisis?
  • The competition between small and big companies
  • A case study of a company that was forced to shut down
  • The longevity of companies in the ever-changing market
  • Local customer trends
  • The benefits of a no-sale policy
  • The effects of a recession on a certain industry
  • How to expand a business without losses or risks
  • What makes a strong leader in business
  • Preventing bankruptcy of a small business
  • The benefits and future of crowdfunding

Social media, PR, and advertising

  • The effect of advertising on purchasing decisions
  • The odds of success when living through a quality-related scandal
  • The role of social media marketing in stimulating supply

Goods, pricing and purchasing power

  • The effect of the purchasing ability of consumers on the pricing system
  • A Veblen good – the product purchased for the pride of owning it in addition to its value
  • Manipulation of the prices for oil and gas by cartels
  • Prices versus salary – will the raise of the minimum wages affect prices?

These are but a few ideas of microeconomic paper topics, which means this list is far from complete. We encourage you to look for other ideas that will help your paper stand out.

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